Replaced some literal constants with defines

Replaced calculation to centre bitmap with fixed values.
Saved 20 bytes.

Marlin/DOGMbitmaps.h

 // BitMap for splashscreen
 // Generated with: http://www.digole.com/tools/PicturetoC_Hex_converter.php
-// Please note that using the high-res version takes about 0.5KB of 
+// Please note that using the high-res version takes 402Bytes of PROGMEM. 
+//#define START_BMPHIGH
+
 #ifdef START_BMPHIGH
   #define START_BMPWIDTH      112
   #define START_BMPHEIGHT      38

Marlin/dogm_lcd_implementation.h

 	
   // Show splashscreen
   int offx = (u8g.getWidth() - START_BMPWIDTH) / 2;
-  int offy = (u8g.getHeight() - 18 - START_BMPHEIGHT) / 2;
-  int txtX = (u8g.getWidth() - (sizeof(STRING_SPLASH) - 1)*6) / 2; // 6 is fontwidth in pixel
-  int txtY = u8g.getHeight() - 10;
+  #ifdef START_BMPHIGH
+    int offy = 0;
+  #else
+    int offy = DOG_CHAR_HEIGHT;
+  #endif
+  int txtX = (u8g.getWidth() - (sizeof(STRING_SPLASH) - 1)*DOG_CHAR_WIDTH) / 2;
+  int txtY = u8g.getHeight() - DOG_CHAR_HEIGHT;
 	u8g.firstPage();
 	do {
 	  u8g.drawBitmapP(offx, offy, START_BMPBYTEWIDTH, START_BMPHEIGHT, start_bmp);